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Curiosity, Energy, Risk, Openness

The four fundamental elements of a creative spirit are essential factors that have to be practiced in order to be more creative within ourselves. After learning the four fundamental elements and what each of them mean, I have taken note that I am strong in some areas but need room for improvement in others.

Below I have ranked the four elements:

curiosity= 7/10

I have always been a fan of asking questions. I am always curious hearing opinions from another perspective and using that knowledge to better critic my work . I gave this a seven instead of a ten because sometimes I struggle with voicing a question that I may have because of the fear of

energy= 8/10

Because I am a morning person, I do most of my work and homework in the mornings. With this class being right at 8am, I feel as though I am able to be my most energetic self and bring upon a positive attitude during the class lectures.

risk= 4/10

Taking risks has always been something I have struggled with. Getting out of my comfort zone and expressing my own thoughts can sometimes be a struggle for me because of the negative criticism that I could receive. My main goal for this class to to learn to be comfortable with my thoughts.

openness= 9/10

I am very open to all criticism that my classmates have about my work. I enjoy hearing other peoples ideas and using there judgement and opinion to better my work.

Nike’s main goal is to bring inspiration and innovation to every athlete in the world. Nike teaches consumers that if you have a body, you are an athlete. Nike does one of the best jobs in creating a variety of integrated marketing communication strategies that relates and inspires all target audiences. Nike introduces their newest and latest products through digital communication with key messages that are appropriate and relatable to the consumers. IMC plays an important role in improving the significance of Nike’s company because it touches upon a variety of different interpretations with the consumers. This further creates a significant bond with the product and the consumer and overall enhances the brand’s purpose for selling. 

‘Just Do It‘

Nike has been using its “Just do it” slogan for over 30 years. Since the introduction of Nike in 1988, the sports brand has produced many advertisements that have better shaped their brands history and have proven their reason in creating this brand. Nike main goal is to persuade the audience that in using their product, he or she can do what he or she believes in and has a strong passion for. 

‘I am not a role model’ (1993)

Charles Barkley was playing for the Phoenix Suns when the spot aired and was on his way to winning NBA MVP, also leading his team to an NBA Finals. After one of Barkleys games, he came out in an interview with an iconic phrase that went down in history. “I am not a role model”. With Nikes sales dropping because of Reebok making a spotlight, they needed a powerful and edgy campaign that was different than any other commercial made at that time. And this phrase was certainly divisive. This commercial shaped society because it simply caught the audience’s attention and made them wonder why a basketball commercial is talking about not being a role model. As some people disagreed with this commercial, I think it did a great job in not only selling Nike to the consumers, but it helped raise awareness to help teach individuals that a role model isn’t just a sports player or a person with talent. 

‘You are what you believe yourself to be.’ (Claire Vaughn)

On 15 September 2001, motor-racing driver Alex Zanardi lost control of his car leaving the pit lane at the EuroSpeedway in Lausitz, Germany and collided with the vehicle of another driver, Alex Tagliani. The accident forced the amputation of both of Zanardi’s legs, both above the knee, his heart stopping seven times as he lost almost three-quarters of the blood in his body.

Regaredless of Zanardi’s tragic accident, he was able to enter a rehabilitation program where he was able to recover and successfully return to motorsports activity. What makes Zanardi stand out from other athletes is his ability to come back and use his passion for sports in a positive light. I feel as though making this campaign will not only inspire disabled athletes to play and perform in sports, but would have a bigger influence on selling product to athletes with disabilities. 

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My name is Claire Vaughn and I am currently a junior at Louisiana State University. I am majoring in Mass Communications with a concentration in digital advertising and minoring in business and photography. I was born on December 31, 2001 in Alexandria, Louisiana. Growing up in such a small town with little to do left me with a lot of time on my hands to figure out my future aspirations and goals for my next chapter. 

For as long as I can remember, I have always had a passion for creating and sharing content within my community to educate, entertain, and and inform others. My hope is through this course I will gain insight on a variety of creative strategies and techniques the will advance my capabilities in the field of digital advertising. I also believe that in taking this course, I will be able to use this knowledge to succeed in producing original and raw content that can influence my target audience.